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Spain
Historic Hotel Revival
A 200-Suite Grand Luxury resort created from an abandoned 30,000m2 ruin that had not found investors for 10 years. We transformed a vandalized, abandoned 50,000 sqm hotel—once frequented by superstars and the jet set—into an award-winning immersive hospitality destination through strategic asset transformation and experiential design.
OUR WORK
Pillars
Reuse existing structure
Immersive experience
Integrate local identity elements
Phased offering enhancements
Our involvement
Asset Sourcing
Deal Advisory
Asset Transformation Strategy
Hospitality Concept and Experience Design
Partners
0120 - Brand identity & Guest Experience
Esteva I Esteva - Architectural design
Marugal - Operations management
Results
Property valuation has multiplied since completion
Additional value opportunities
Rooftop bar for future development
Heliport option
Kids and sports areas are scalable
Operator Advantage
Platform differentiation
RMS options
upsell design
Multiple awards, including 3 Beyond Luxury Awards 2025
Best Out-of-this-world Penthouse
Best Architecture and Interior Design
Best Luxury Resort
98% positive reviews across booking platforms
Established a new benchmark for immersive hospitality
KEY POINTS
Budget
confidential
Duration
28 months
Partners involved
3
Client
Historic Hotel Revival