°a no-show room

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Colombia

Car Dealership Showroom Transformation

We transformed an empty car dealership showroom—emptied by inventory shortages due to import restrictions—into an innovative automotive design gallery that restored customer engagement and sales performance.

OUR WORK

Pillars

  • Customer attraction priority

  • Experiential retail

  • Flexibility fit-out

Our Involvement

  • Data analysis of customer habits and the sales process

  • Design of architectural and experience concepts

  • Strategic marketing and media outreach plan

Partners

  • H&M arquitectos- Gallery-style display design

  • Calieventos - Launch event execution

  • Tertulia - Art community engagement

Results

  • Restored customer engagement and sales to previous levels

  • Attracted new audience segments, including designers and artists

  • Increased brand awareness within the local artistic community

  • Created an innovative industry benchmark for showroom design

  • KEY POINTS

  • Budget

    confidential

  • Duration

    9 months

  • Partners involved

    3

  • Client

    Automercantil del Pacifico