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Colombia
Sports Club Transformation
We transformed a struggling watersports club facing high member turnover and declining usage (16% weekend participation) into a thriving, inclusive family destination through strategic repositioning and infrastructure development.
OUR WORK
Pillars
Long-term development
Extended family integration
New revenue streams
Lean and slow-paced capex deployment
Our Involvement
Member engagement analysis and satisfaction surveys
Infrastructure assessment and development strategy
Growth strategy
Member experience improvement
Partners
AR+MO - Facility development
CNC - Flexible membership solutions
Results
Reached full capacity by Year 3, with departures only due to relocation
Weekend usage increased from 16% to 65%
Member satisfaction rose to 4.4/5 stars
Achieved long-term financial sustainability
KEY POINTS
Budget
250 K EUR
Duration
7 months
Partners involved
2
Client
Club Nautico Calima